So most of you know that my hubby surprised me with a Tiffany Key during my birthday. I added to it a super big Key, and I often layer them together or with pearls. Two months ago, I walked past SK Jewellery and the sight of this stopped me dead in my tracks.
Look at the right-most keys on the poster. Those are blatant carbon copies.
Yes, so local goldsmiths had been carrying key designs forever, and we often get them for 21st birthdays, as a coming-of-age symbol. But to have the Key designs and advertising so blatantly copied, come on.
I felt anger. I felt indignance. But wait till you hear Tiffany’s response (bad sentence structure and all) to my complaint.
“Dear Carolina Ng,
Thank you for contacting us.
We understand your concern. Although we cannot stop another merchant
from designing and selling items that are similar to ours, we consider
it a compliment that they would try to imitate our goods.
If you require further assistance, please call our representatives at
1-800-843-3269.
Sincerely,
Susan Karecki
Tiffany.com
If you wish to review our privacy policy, please click here:
http://www.tiffany.com/service/policy_vis.aspx
Original Message Follows:
————————
Name: Carolina Ng
Phone: –
E-mail: carolinacarolina@mac.com
Message: I presently own two Tiffany Keys, one diamond-and-white gold
and a large silver one. I love them and I enjoy wearing them almost
daily. Today, I walked past a local jewellery store and to my horror, I
saw a blatant copy of Tiffany Keys. Upon seeing the copied designs and
style of advertising, I feel that the worth of my genuine Keys have just
plummeted. Personally, I am intolerant of fakes and copies. Kindly take some action. I have a shot of the glass display if you need proof of the copies. I do not belong to any competing jewellery company, and am a genuinely concerned customer. Company in question: SK Jewellery, www.skjewellery.com Tel (Product enquiry): +xx xxxxxx”
They didn’t have to do anything, or sue anyone, I just wanted Tiffany to make the appropriate sympathetic noises. But to have them reply me in this self-centred apathetic manner and to end off with it being ‘compliment that they would try to imitate our goods’ was a slap to my face.
So there, go on SK Jewellery, do what you do best. Copy, and copy some more. Tiffany says it’s a-OK.
And yes, why pay thousands for a Tiffany Key like my hubby did, when you can have the same for $199! Go to SK Jewellery!
And this Susan Karecki of Tiffany should be giving a course in Customer Relations and PR. Hell, just give her an award.
And hey, did anyone notice that Paloma Picasso’s Sugar Stacks carried by Tiffany, look like cheaper copies of Pomellato’s Nudo rings. Tiffany, you are one class act.
Kudos.
Pomellato's Nudo rings existed way before Tiffany's Sugar Stacks
Oh wait, even Pomellato's Veleno range is before Tiffany's Sugar Stacks
Paloma Picasso's Sugar Stacks
P.S. I had been pondering for months if I should blog this. I decided to finally. More often than not, we are a faceless bunch of money machines for these corporations, and they do have to answer their due. I feel like I have been mowed over twice. Ok! Enough of Carol versus the world.
And for those who understand my title, TPF rocks!
